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How does the World’s No. 1 Brand Engage with Millennials & GenZ in Latin America?

The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel a sense of ownership and vested interest in the brand’s popularity and success. has become a true Cult Brand!

Coca-Cola.FM is an online entertainment platform targeting consumers in Latin America with relevant music, video, live-stream concert and events, conversations and social media-powered content.

Coca-Cola.FM is now the most listened to radio in Argentina and is also the most listened to online station in Latin America! raises $2.8m to facilitate audio broadcasting.

Anchor.FM, the audio social network, has just raised $2.8 million and launched some new tools as it looks to make recording and transmitting interactive audio content even easier.

Accel Partners, one of Silicon Valley’s leading consumer-focused investment firms, led the new round with participation from the Omidyar Network, the Chernin Group, and the eponymous audio artist Mick (Mick Batyske).

“We raised this next round to invest in the new platform,” says Anchor co-founder Michael Mignano.

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